Internet Marketing, Search Engine Marketing, Web Marketing, Web Site Promotion, Online Marketing, Online PR, Search Marketing…What Does it All Mean?
Since the first web site was created there has been a need for Internet marketing. Regardless of what buzzword you use, getting your message out on the web is increasingly competitive. In order to attract qualified customers to your web site it is essential that you market your URL. Oftentimes companies promote and advertise the company web site address on traditional marketing items such as brochures, print advertising, signs, business cards, promotional products and more. In addition to these traditional marketing solutions your web site can also be promoted, marketed and advertised to qualified customers already searching online.
The Creative Original Online Marketing Process
Web Marketing Research
To begin any web site marketing and promotion campaign Creative Original completes a keyword research and online competitor analysis report. This report becomes the foundation of the monthly online marketing.
Search Engine Marketing Plan Development
Creative Original organizes and writes a monthly search engine marketing plan that can be executed by our team of web marketing and SEO professionals or executed by your in house marketing, PR and sales staff. Search engine marketing plans are custom designed in order to meet the goals of each individual company and industry.
Online Marketing Plan Execution
Creative Original can implement and manage all recommended online marketing strategies. Campaigns include article syndication, digital press release distribution, link building, blog development, social networking & media, audio & video podcasting, keyword content development and more. Online marketing campaigns are like traditional marketing campaigns, they require consistency and repetition to achieve success.
Internet Marketing Tracking and Analysis
Creative Original provides web site analytics reports and reviews for all projects in order to track the results of online marketing efforts. Creative Original recommends the use of Google Analytics, a free Google application that can be implemented on any web site.
Search Engine Submission – AddMe
Portfolio Samples
